Campaign Overview:
“From Streets to Futures” is a year-long awareness and fundraising campaign by Glad’s House Kenya aimed at uniting all our causes under one powerful message — helping street-connected children and vulnerable youth move from survival on the streets to stability, education, and empowerment.
The campaign tells the full story of transformation: from outreach and rescue, to education, healthcare, family reintegration, justice, and youth empowerment — showing how each program builds a pathway to a brighter, sustainable future.
Campaign Goals:
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Raise Awareness – Change public perceptions of street-connected children from “victims” to children with potential and rights.
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Mobilize Support – Encourage individuals, schools, companies, and partners to donate, volunteer, or sponsor a child’s journey.
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Advocate for Change – Strengthen community and government support for child protection, juvenile justice reform, and inclusive policies.
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Empower Youth – Give young people the platform to share their stories and inspire others.
Key Campaign Pillars (Reflecting the Causes):
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Rescue & Protection – Street outreach, safe shelter, healthcare, and psychosocial support.
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Education & Skills – School sponsorships, vocational training, and life skills development.
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Family & Community Reintegration – Strengthening families and supporting long-term stability.
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Justice & Rights – Advocating for child-centered justice and ending the criminalization of street life.
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Empowerment Through Sport & Leadership – Using sports and mentorship to build confidence and resilience.
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Sustainability & Partnership – Promoting long-term community-driven solutions.
Campaign Activities:
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#FromStreetsToFutures Social Media Challenge – Share a message or video of hope for street children.
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Community Sports & Awareness Days – Football tournaments combined with child rights education.
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Sponsorship Drive – “Sponsor a Step” — donors fund each stage of a child’s journey (food, education, therapy, reintegration, etc.).
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Photo & Story Exhibition – Real stories of transformation from the streets to success.
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School & Corporate Partnerships – Engage institutions in child sponsorship and volunteering.
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Advocacy Week – Public forums and media coverage on child justice reform and inclusion.
“From the Streets to Futures — Together, We Make It Possible.”
